Gone are the days when slapping a logo on a presentation screen counted as event branding. Your corporate event branding needs to be as strategically crafted as your product showcases or speaking panels. Whether you are hosting a meeting, conference, tradeshow or gala, here are 10 proven ways to ensure your event branding delivers the polished, unforgettable experience your audience expects.
- Overhead Lighting
Overhead lighting that bathes the space in your signature colors can shift the mood of the room to match different segments of your agenda. Want to create hype for your CEO’s keynote? Dim the lights and highlight your brand’s secondary colors. Ready for an energetic product reveal? Transition to your primary brand colors for maximum impact.
- Uplighting
Strategic placement of uplighting around your venue’s perimeter adds depth and dimension while affirming your brand identity. These floor-based fixtures wash walls in brand colors, creating an elegant glow that transforms bland venue architecture into stunning branded backdrops. Like overhead lighting, uplighting can be programmed to change colors throughout your event.
- Gobo Lighting
Even a blank venue wall is an opportunity! Gobo lighting transforms ordinary surfaces into elegant branded creations that guide and delight your attendees. These crisp, professional light projections create an almost magical atmosphere. Your logo can dance across walls, illuminate floors, or highlight key stage areas with theatrical precision. For evening receptions or award ceremonies, add subtle movement to your gobos—the gentle motion catches eyes without overwhelming networking conversations.
- Titan Tubes
Titan Tubes can be programmed for static displays or dynamic light shows that capture attention and create Instagram-worthy moments throughout your corporate event branding. Mount them on stage or across your event space.
- Holograms
We have all seen attendees shuffle past standard event signage without a second glance. But what happens when your logo floats in mid-air? A hologram of your logo is a technological statement that demands attention and highlights your brand.
- Multiple Screens
Have you ever attended a corporate event where you struggled to see one tiny screen? You can create a dynamic, attention-grabbing flow of information for guests with multiple screens throughout your venue. Whether attendees are networking at the back of the room or seated front-row center, they will stay connected to your content. You can alternate between brand videos, real-time social media feeds and custom content to reinforce your brand.
- Cube Mics
Details matter and adding your logo to a cube mic is a quick way to showcase your logo. During panels and Q&A sessions, when audience members are most engaged, your branded cube mic is part of every interaction and picture.
- Podiums
Don’t settle for a plain podium when you can showcase your brand front and center during every presentation. A well-branded podium puts your logo at the perfect height for photos and video coverage, ensuring your brand appears in every keynote shot and speaker introduction. Use a digital podium with a well-lit graphic to further your brand.
- Digital Kiosks
Gone are the days of static information boards and printed schedules that become outdated the moment they are posted. Attendees expect seamless digital experiences and interactive kiosks deliver your company app, real-time event updates, and interactive brand experiences that keep attendees engaged between sessions. While others fumble with paper programs, your guests can access everything from session locations to speaker bios. Plus, every interaction with these kiosks reinforces your brand’s commitment to innovation and user experience.
- Branded Desserts
Why serve rows of anonymous cookies and brownies when every macaron, cookie, and petit four can become a micro-ambassador for your brand. Artfully designed desserts featuring your logo or brand colors are conversation starters and photo opportunities. You can match your dessert presentation to your event’s color scheme, creating a picture-perfect finish that makes even simple sweets feel luxurious.
Stay tuned for part two, where we will share more ways to brand your event!
