With a pandemic lapping at the shores of the United States, most Americans sought the comfort and security of their homes. The business community was suddenly faced with the challenge of how to allow employees to gather together and how to conduct business with millions working from home. Naturally, the conference and convention industry came to a grinding halt while the country, brands and organizations grappled with a new normal.
They say necessity is the mother of all invention, and that has never been more true in the history of the Audio Visual industry than it is today. The need to continue to create an event “experience” and to migrate events onto virtual platforms has provided a unique opportunity to combine innovation and technology, to help our clients.
Below are 5 tips to keep in mind:
1. Quality Production Always Matters
Creating real-time, live moments with stellar lighting, sound and video production can make your audience feel as if they are right in the room with you. Ensure you keep viewers engaged by producing broadcast-quality show moments that include quality graphics, smooth transitions and high quality production. To do so, you need to find the right expertise.
Whether an event is in-person or using remote technology, there is nothing worse than a poorly produced show to make viewers feel disengaged. Even in a virtual world, quality production still matters.
2. Partner with the Right Technology Company
Are you ready to immerse your audience in a virtual world and deliver content in a unique way? It is important to partner with the right technology company. Video, guest playback, interstitials, and even entertainment can all still deliver an enjoyable experience for attendees in a virtual environment.
Artificial intelligence and virtual worlds can also help you recreate an in-person event where everything from registration to break-out sessions to plenary sessions are delivered using emerging technology. Choosing the right company and platform is a key ingredient in executing a successful event.
3. Concepts and Content are King
Putting speakers in an environment where they can create the event and broadcast it to participants, is a great way to maintain the look and feel of an event. This starts with having a strong concept for the overall event that can help connect the dots! Want to have songs performed or to keep that speaker booked? Is there a portion of the event that participants can touch, feel, or engage with while attending your virtual event? Remember that content is king. Develop a strategic overview for your event that is sure to make a lasting impression.
4. Incorporate the Use of Social Media & Influencers
The power of communication lies within social media, even more today with everyone being home and having more time to share online. Whether you want to promote an event, share knowledge, post updates on the AV Industry or simply want to follow the conversation, social media is a low cost and effective medium of communication. You can also partner with influencers and other companies to increase your reach and grow your customer base.
5. Contingency Planning is Important
Just like the real world, things can and sometimes do go wrong. Be prepared with backup contingency plans so your event is flawless, despite what curve balls are thrown your way.
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