Guiding the Attendees
As was discussed in the previous post, leveraging the relationship between the audio visual vendor and the meeting planner can result in a partnership that enhances the audience experience, as the skillsets of both parties can help direct the overall logistics and design of the conference. The various technologies made available through the AV partner can be utilized by the meeting planner to provide an improved level of accessibility and interactivity, while helping to drive the event theme, branding and overall presentation.
Entrances and Walkways
A partnership between the AV vendor and the event planning team will help place the focus on the attendee experience from the very beginning of the event, which includes how the attendees access the event space, and the pathways leading from one area to another.
Décor and decorative elements
An AV partner such as AV-AMERICA can serve as a one-stop shop for elements and design items such as entranceway stanchions, red carpets, projection mapping of the entrance for visual design and branding, and the use of custom set pieces; all to raise excitement and welcome the audience as they enter the event space.
By using the lighting provided by your AV partner to illuminate the entranceways and walkways, in place of the lighting present at the venue (or in addition to it), the event’s theme and branding can be further represented and the audience can be guided from one event area to another. As this can be controlled by the AV team actively, changes can be made throughout the course of the event as desired, such as a color change to highlight a sponsor or a subtle flashing to signal the start of a presentation.
Atmospheric Audio and Visuals
Commonly found in events such as galas and award ceremonies, atmospheric audio and visuals can be used to enhance the theme for event spaces. This is done through the use of background music, the display of theme-specific content such as award nominees, past event highlights, and more. Visuals that are projected on walls or ceilings can also serve to transform a blank space into a dynamic one.
For large events, conferences and tradeshows, the AV partner can provide wayfinding and navigation elements to assist your attendees in getting around and directing them to areas of interest. All the while, also providing them with quick visual and audio reference points and messaging. As these can be dynamic rather than static elements (i.e. banners and printed signage), they can be used in a variety of ways.
The use of rigged LED video screens, monitors on tall stands, and various other visual devices can be connected to a central server to display specific messaging to direct attendees in various areas and at specific times. We can also showcase branding, sponsorships, and special elements such as gamification, prize draws, polling, and more.
Through the use of items such as large touchscreen kiosks, attendees can use items such as maps to find specific rooms or tradeshow booths, as well as participate in games or other interactive conference features. These can also be utilized to display QR codes or to fill out forms to get additional information from a sponsor.
In summary, there are a variety of ways that an AV partner can help an event organizer in crafting an experience that will enhance the attendees’ visit by turning a simple presentation, conference or tradeshow into a memorable experience. The next set of posts will dive deeper into integrating different content delivery formats into how speakers present their content and how the partnership between the AV Partner and event planners can overall better the attendee experience. Did you know this works for live events, virtual events, and hybrid events?