1. Greater reach and larger audiences
With virtual platforms, hybrid events can host larger audiences while maintaining the event experience. There is less space and resources needed and no maximum capacity! The accessibility requirements for attendees are few with mainly needing internet access. Reach increases with international attendees and speakers, so geographical location doesn’t matter as much. This is especially great for small to medium size businesses who otherwise could not have a larger reach and number of attendees.
2. Easy and flawless collaboration
Virtual platforms bring together each component of your event including speakers, presenters, panelists, attendees, partners, sponsors and more. Collaboration is easier and on a larger scale based on the numbers of people involved and by geographical disparity. All event participants can have the same background by using a green screen and embedding custom branded graphics. Not only does this ensure flawless visuals, it also takes your event to a higher level of design. With a green screen, all each event participant needs is a good camera, microphone, small green screen and lighting. These are all basic technologies easily accessible to the average person as well as easily shipped to each event participant.
3. Interactive sessions and user engagement
Hybrid events offer the ability to create seamless user experiences between in-person and virtual participants. With features such as real-time Q&A, polling, one-on-one virtual meetings, and group networking; not only can the event provide meaningful engagement but a smooth interactive experience between all live and online audiences.
4. Customized user experiences
The view of each type of virtual user can be customized in terms of the information available and layout. For example, a presenter can see the entire audience while a participant will only be able to ask questions and see the presentation slides. Customizing content by groups helps further segment event participants based on their business, size, industry and marketing strategy. The best part is, with hybrid events different individuals can attend the event online and learn more about you before they commit to coming in person the next year. You have the opportunity to increase attendees and gain market share from people who otherwise would not have even considered your event.
5. Strategic data insights
With access to all forms of user data, tracking and event statistics, you can focus on better planning, lead generation and improving your event ROI. This will help you reach more of your goals through effective measurement and strategy.
6. Lower costs
There are upfront costs to hybrid events with the venue and virtual platforms, however, the overall costs are lower and attendance is higher. These cost savings can be extended to new audience groups and to adding more value for organizers. As your event reach grows, you may also find more markets to cut costs and efficiently increase revenue.
7. Increased revenue opportunities
Hybrid events offer multiple ways to increase revenue both in-person and online. You can create tier-level attendee packages, offer custom sponsorships for the live and virtual event components, share more marketing content, play custom videos and more. Different users can see custom marketing content, to increase the effectiveness of your revenue generation strategies.
8. Flexible events
Virtual events can adapt real-time based on the audience needs, through custom data being acquired on virtual platforms. With interactive sessions, adapting online is the same as reading the room. Hybrid events also have a quicker set-up with smaller live events and simpler set up with virtual events. You can also pre-record parts of your event and plan on how to leverage content beyond the event date. Not only can you educate on key learnings, recordings can also be made available for later through webcasting services.
9. Reduced environmental impact
Hybrid events help reduce travel and hotel stays, which reduces carbon emissions and preserves resources. These resources can be better used for other community projects and to further the economy.
